Fitness brand
A new fitness label wanted an identity with energy and a content engine to match. We designed the logo system, a modular social template kit and a 90-day content calendar that the in-house team now runs on its own.






A motion-ready mark, a high-contrast palette and a type system that holds up from a favicon to a billboard.
Short-form video formats, a weekly rhythm and templates that let non-designers publish on brand.
1.2M organic reach in the first quarter and a follower base that doubled without paid support.