Northwind
B2B website
Project overview
Northwind is a logistics software company whose site buried its best proof. We restructured the information architecture, rewrote the story around outcomes and tuned the content for both search engines and AI answer engines.
Project info
Client
Northwind
Date
May 2025
Services
start a similar projectWebsite design, GEO and SEO, Analytics
Stack
A statically generated Next.js site, structured data throughout and a lean analytics set-up focused on pipeline.
Content
One page per use case, written around the questions buyers actually ask, with schema and citations for generative search.
Result
Ranking in the top spot for 14 target keywords and 2.3x more qualified demo requests.
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