Orbitly
SaaS platform
Project overview
Orbitly had a capable analytics product that new users could not get through. We rebuilt onboarding, simplified the dashboard and moved the stack to a cloud setup that scales with usage. Activation rose by 240% within the first quarter after launch.
Stack
Next.js and TypeScript front end, Node services, PostgreSQL, deployed on AWS with infrastructure as code.
Design
A quiet, data-first interface with one primary action per screen and a component library the team still extends today.
Result
+240% activation, 38% shorter time to first insight and a release cadence that moved from monthly to weekly.
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